Publications

Published Papers

• • Reliability or Inventory? Analysis of Product Support Contracts in the Defense Industry, (2015), Morris Cohen, S. Kim and S. Netessine, chapter in “Information Exchange in Supply Chain Management,” edited by Albert Ha and Chris Tang, Springer.
  • Service Competition and Product Quality in the U.S. Automobile Industry, (2015), Morris Cohen, J. Guajardo and S. Netessine, forthcoming, Management Science.
  • The Parking Time Dilemma and Chinese Postman’s Revenue, (2015), Morris Cohen, M. Dror and N. Suakkaphong, forthcoming, European Journal of Operational Research

2014

• • An Algorithm and Demand Estimation Procedure for Retail Assortment Optimization, (2014), Marshall Fisher and Ramnath Vaidyanathan, Management Science 60(10): 2401-2415

2012

• • Which Products Should You Stock?, (November 2012), Marshall Fisher and Ramnath Vaidyanathan, Harvard Business Review.
  • Impact of Performance Based Contracting on Product Reliability: An Empirical Analysis, (May 2012), Morris Cohen J. Guajardo, S. Kim and S. Netessine, Management Science, Volume 58, No. 5.
  • Product Performance Based Business Models: A Service Based Perspective, (January 2012), Morris Cohen, Proceedings HICCS-45.

2010

• • Contracting for Infrequent Restoration and Recovery of Mission Critical Systems, (September 2010), S. Kim, Morris Cohen, S. Netessine and S. Veeraraghavan, Management Science, Vol. 56, No. 9.
  • Teaching Retail Operations in Business and Engineering Schools, (September 2010), Tom Van Woensel, Marshall L. Fisher, Jan C. Fransoo, INFORMS Transactions on Education Volume 11, No. 1, pp. 29-34.
  • Information Sharing in a Long-term Supply Chain Relationship: The Role of Customer Review Strategy, (January-February 2010) Morris Cohen, J. Ren, T. Ho and C. Terwiesch, Operations Research. Volume 58, No. 1.
  • Are Your Staffing Levels Correct?, (2010), Marshall Fisher, Jayanth Krishnan and Serguei Netessine, International Commerce Review Volume 8, No. 2, pp. 110-115.

2009

• • Rocket Science Retailing: The 2006 Philip McCord Morse Lecture, (May-June 2009), Marshall Fisher, Operations Research Vol. 57, No. 3, pp. 527-540.

2008

• • Assortment Planning: Review of Literature and Industry Practice, (2008), Gürhan Kök, Marshall Fisher and Ramnath Vaidyanathan, in Retail Supply Chain Management: Quantitative Models and Empirical Studies, Eds. N. Agrawal and S. A. Smith, Springer Science + Business Media, LLC, New York, NY.

2007

• • Performance Contracting in After-Sales Service Supply Chains, (December 2007) S. Kim, Morris Cohen and S. Netessine, Management Science, Volume 53, No. 12.
  • Call-Routing Schemes for Call-Center Outsourcing, (Winter 2007), Noah Gans, Y.-P. Zhou, Manufacturing and Service Operations Management, 9 (1).
  • Estimating Demand Uncertainty Using Judgmental Forecasts, (Fall 2007), Vishal Gaur, Saravanan Kesavan, Ananth Raman and Marshall Fisher, Manufacturing & Service Operations Management, Vol. 9, No. 4, pp. 480-491.
  • Needs-Based Analysis of Online Customer Reviews, (August 2007), Thomas Lee, International Conference on Electronic Commerce.
  • Using Regulatory Instructions for Information Extraction, (July 2007),  Thomas Lee, AAAI Workshop on Information Integration on the Web.
  • Pricing and Capacity Rationing in Rentals, (March 2007), Noah Gans, S. Savin, Management Science, 53 (3).
  • Bob Hayes: Forty Years of Leading Operations Management into Uncharted Waters, (April 2007), Marshall Fisher, (forthcoming) Production and Operations Management, OPIM Working Paper, The Wharton School.
  • Retail Assortment Optimization: An Attribute Based Approach, (February 2007), Marshall Fisher, Ramnath Vaidyanathan, OPIM Working Paper, The Wharton School.
  • Assortment Planning: Review of Literature and Industry Practice, (2007), Grhan Kk, Marshall Fisher, Ramnath Vaidyanathan, (forthcoming) Retail Supply Chain Management, Eds. N. Agrawal and S. A. Smith, Kluwer Publishers.
  • Category Management and Coordination in Retail Assortment Planning in the Presence of Basket Shopping Consumers, (2007), Gerard Cachon, Gurhan Kok, Management Science, 53(6): 934-951.
  • Joint Assortment Selection and Inventory Planning under Consumer Substitution: Methodology and Application, (2007), Gurhan Kok and Marshall Fisher, Operations Research, Vol. 55, No. 6, pp. 1001-1021.
  • Obtaining Fast Service in a Queueing System via Performance-based Allocation of Demand, (2007), Gerard Cachon, Fuqiang Zhang, Management Science, 53(3): 408-420.
  • Rocket Science Retailing, (2007), Marshall Fisher, (forthcoming) Operations Research, Paper based on the McCord Morse Plenary Lecture given 5 November 2006 at the INFORMS Annual Meeting.
  • Strengthening the Empirical Base of Operations Management, (2007), Marshall Fisher, (forthcoming) M&SOM, OPIM Working Paper, 23 December 2005, revised 15 January 2007, The Wharton School.

2006

• • In Store Experiments to Determine the Impact of Price on Sales, (Winter 2006), Vishal Gaur, Marshall Fisher, Production and Operations Management, Vol. 14, No. 4: 377-387.
  • The Motion Picture Industry: Critical Issues in Practice, Current Research and New Research Directions, (Nov-Dec 2006), Jehoshua Eliashberg, Anita Elberse,Mark A.A.M. Leenders, Marketing Science, Vol. 25, No. 6: 638-661.
  • Winning in the Aftermarket, (May 2006), Morris Cohen, Narendra Agrawal, Vipul Agrawal, Harvard Business Review.
  • Achieving Breakthrough Service Delivery Through Dynamic Asset Deployment Strategies, (May-June 2006), Morris Cohen, Narendra Agrawal, Vipul Agrawal, Interfaces, 36 (3).

2005

• • An econometric analysis of inventory turnover performance in retail services, (February 2005), Vishal Gaur, Marshall Fisher and Ananth Raman, Management Science Vol. 51, No. 2, p. 181-194.
  • An Empirical Analysis of Forecast Sharing in the Semiconductor Equipment Supply Chain, (2005), Morris Cohen, C. Terwiesch, T. Ho and J. Ren, Management Science, Volume 51, No. 2.
  • Capacity Management in Rental Businesses Morris Cohen Two Customer Bases, (2005), S. Savin, Morris Cohen, N. Gans, Z. Katalan, Operations Research, Vol. 53, pp.617-631.

2004

• • Comments on ‘The Lagrangian Relaxation Method for Solving Integer Programming Problems’, (December 2004), Marshall Fisher, Management Science, Vol. 50, No. 12 (supplement), p. 1872-1874.
  • A Periodic Inventory Routing Problem at a Supermarket Chain, (November-December 2004), Vishal Gaur and Marshall Fisher, Operations Research, Vol. 52, No. 6, p. 813-822.
  • To You It’s a Store; To Me It’s a Factory, (Winter 2004), Marshall Fisher, ECR Journal International Commerce Review, Vol. 4, No. 2.

2003

• • Managing Variety for Assembled Products: Modeling Component Systems Sharing, (Spring 2003), Kamalini Ramdas, Marshall Fisher and Karl Ulrich, Manufacturing & Service Operations Management, Vol. 5, No. 2, p. 142-241-156.
  • An Empirical study of Service Differentiation for Weapon System Service Parts, (July 2003), Morris Cohen,Vinayak Deshpande, Karen Donohue, Operations Research, Vol. 51, Issue 4: 518-530.
  • A Threshold Inventory Rationing Policy for Service Differentiated Demand Classes, (June 2003), Morris Cohen,Vinayak Deshpande, Karen Donohue, Management Science, Vol. 49, Issue 6: 683-703.
  • Telephone Call Centers: Tutorial, Review, and Research Prospects, (Spring 2003), Noah Gans, Ger Koole, Avishal Mandelbaum, Manufacturing & Service Operations Management, Vol. 5, Issue 2: 79-141.
  • Managing Variety for Assembled Products: Modeling and Component Systems Sharing, (Spring 2003), Marshall Fisher, Kamalini Ramdas,Karl T. Ulrich, Management & Service Operation Management, Vol. 5, Issue 2: 142.
  • A Call Routing Problem with Service-Level Constraints, (March-April 2003), Noah Gans, Y.-P. Zhou, Operations Research, Vol. 51, Issue 2: 253-271.
  • Measuring Imputed Cost in the Semiconductor Equipment Supply Chain, (2003), Morris Cohen, Christian Terwiesch, T. Ho, J. Ren, Management Science, Vol. 49, Issue 1.
  • Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures, (2003), Jehoshua Eliashberg, Anita Elberse, Marketing Science, Vol. 22, Issue 3.

2002

• • Managing Supply Chains with Differentiated Service Requirements- Models and Applications, (2002), Morris Cohen,Vinayak Deshpande, Yunzeng Wang, The Practice of Supply Chain Management.
  • Differentiating Customer Service on the Basis of Delivery Lead-Times, (2002), Morris Cohen, Yunzeng Wang, Yu-Sheng Zheng, IIE Transactions, Vol. 34: 979-989.
  • Exchanging Preliminary Information in Concurrent Engineering: Alternative Coordination Strategies, (2002), Christian Terwiesch, Arnoud De Meyer, Organization Science, Vol. 13, Issue 4: 402-419.

2001

• • Ending Inventory Valuation in Multi-period Production Scheduling, (2001), Marshall Fisher, Kamalini Ramdas and Yu-Sheng Zheng, Management Science.
  • Optimal Material Control in an Assembly System Component Commonality, (2001), Morris Cohen N. Agrawal, Naval Research Logistics, Vol. 48, pp. 409-429.
  • Optimizing Inventory Replenishment of Retail Fashion Products, (2001), Marshall Fisher, Kumar Rajaram and Ananth Raman, Manufacturing & Service Operations Management, Vol. 3, No. 3, p. 230-241.

2000

• • A Two-Echelon Repairable Inventory System, (November 2000), Morris Cohen Stocking-Center-Dependent Depot   Replenishment Lead Times, Y. Wang, Morris Cohen and Y-S Zheng, Management   Science, Vol. 46, No. 11, pp. 1441-1453.
  • An Analysis of Several New Product Performance Metrics, (Fall 2000), Morris Cohen J. Eliashberg, T. Ho,  Focused Issue of M&SOM on The Marketing/Operations Management Interface, Vol. 2, No. 4, pp. 337-349
  • Supply Chain Inventory Management and the Value of Shared Information, (August 2000), Gerard Cachon and Marshall Fisher, Management Science, Vol. 46, No. 8, Aug. 2000, p. 1032-1048.
  • Rocket Science Retailing is Coming: Are You Ready, (July-August 2000), Marshall Fisher, Ananth Raman and Anna McClelland, Harvard Business Review.
  • Accurate Testing of Retail Merchandise: Methodology and Application, (Summer 2000), Marshall Fisher and Kumar Rajaram, Marketing Science, Vol. 19, No. 8, p. 266-278
  • Supply Chain Innovation: Delivering Values in After Sales Service, (Summer 2000), Morris Cohen, H. Lee, C. Cull and D. Willen, Sloan Management Review, Vol. 41, No. 4, pp. 93-101.

1999

• • An Analytical Comparison of Long and Short Contracts, (August 1999), Morris Cohen, N. Agrawal, IIE Transactions, Volume 31, No. 8, pp. 783-796.
  • Identifying Opportunities for Improving Teradyne’s Service Parts Logistics System, (July-August 1999), Morris Cohen, Y. Wang and Y-S. Zheng, Interfaces, Vol. 29, No. 4, pp. 1-18.

1998

• • The Stabilizing Effect of Inventory in Supply Chains, (May-June 1998), M. Baganha and Morris Cohen, Operations Research, Supplement to Vol. 46, No. 3, pp. S72-S83.

1997

• • Global Supply Chains: Research and Applications, (Fall 1997), Morris Cohen and S. Mallik, Production and Operations Management, Vol. 6, No. 3, pp. 193-210.
  • Service Parts Logistics: A Benchmark Analysis, (August 1997), Morris Cohen, V. Agrawal, Y-S Zheng, IIE Transactions, Special Issue of Scheduling and Logistics on Supply Chain Integration and Coordination, Vol. 29, No. 8, pp. 627-639.
  • Competing in Product and Service: A Product Life-Cycle Model, (April 1997), Morris Cohen and S. Whang, Special Issue of Management Science on Frontier Research in Manufacturing and Logistics, Vol. 43, No. 4, pp. 535-545.
  • What is the Right Supply Chain For Your Product?, (March/April 1997), Marshall Fisher, Harvard Business Review.

1996

• • New Product Development: The Performance and Time-to-Market Tradeoffs, (February 1996), Morris Cohen, J. Eliashberg & T. Ho, Management Science, Vol. 42, No. 2, pp. 173-186.
  • Valuing Operational Flexibility Under Exchange Rate Risk, (January-February 1996), A. Huchzermeier and Morris Cohen, Special Issue of Operations Research on New Directions in Operations Management, Vol. 44, No. 1, pp. 100-113.

 

• • Benchmarking Global Production Sourcing Decisions: Why and Where Firms Off- and Reshore, (2016), Morris Cohen, Shiliang Cui, Ricardo Ernst, Arnd Huchzermeier, Panos Kouvelis, Hau Lee, Hirofumi Matsuo, Marc Steuber and Andy Tsay, Wharton School Operations, Information and Decisions Working Paper.

2015

• • Does Online Learning Work in Retail?, (January 2015), Marshall Fisher, Santiago Gallino, Serguei Netessine, Wharton School Operations, Information and Decisions Working Paper.
  • Competition-Based Dynamic Pricing in Online Retailing: A Methodology Validated with Field Experiments, (January 2015), Marshall Fisher, Santiago Gallino, Jun Li, Wharton School Operations and Information Management Working Paper.
  • Global Operations Strategy: A Chinese Perspective, (2015), Morris Cohen, Y. Chen, S. Cui, M. Dong, S. Liu and D. Simchi-Levi, Wharton School Operations, Information and Decisions Working Paper.
  • Joint Exchange and Stocking Policies for Repairables, (2015), S. Bitton, Morris Cohen, and I. Cohen, Wharton School Operations, Information and Decisions Working Paper, under review.
  • Manufacturing Sourcing in a Global Supply Chain: A Life Cycle Analysis, (2015), Shiliang Cui and Morris Cohen,Wharton School Operations, Information and Decisions Working Paper.
  • Quality Differentiation in Product-Service Bundles, (2015), J. Guajardo, Morris Cohen, Wharton School Operations, Information and Decisions Working Paper, under review.

2014

• • The Value of Rapid Delivery in Online Retailing, (September 2014), Marshall Fisher, Santiago Gallino, Joseph Xu, Wharton School Operations and Information Management Working Paper.
  • Joint Stocking and Sourcing Policy for Single Depot, Single Base, Two-Echelon Environments with Repairables: The Role of Flexibility, (2014), I. Cohen and Morris Cohen Wharton School Operations, Information and Decisions Working Paper, under review.
  • Sourcing and Stocking Policies in a Two-echelon, Multiple Location, Repairable Parts Supply Chain, (2014), I. Cohen and Morris Cohen, Wharton School Operations, Information and Decisions Working Paper.

2012

• • Assignment of SKUs to DCs to minimize split orders, (September 2012), Andres Catalan and Marshall Fisher, Working Paper.

2007

• • Labor Planning, Execution, and Retail Store Performance, (September 2007), Marshall L. Fisher, Jayanth Krishnan and Serguei Netessine, Wharton School Operations and Information Management Working Paper.
  • On the Effects of Consumer Search and Firm Entry in a Multiproduct Competitive Market, (2007), Gerard Cachon, Christian Terwiesch,Yi Xu, (forthcoming) Marketing Science.
  • In Search of the Bullwhip Effect, (2007), Gerard Cachon, Taylor Randall, Glenn Schmidt, (forthcoming) M&SOM.
  • What Can be Learned from Classical Inventory Models: a Cross-industry Empirical Investigation, (2007), S. Roumiantsev, Serguei Netessine, (forthcoming) M&SOM, Special Issue on Empirical Science.
  • Simple Models of Discrete Choice and Their Performance in Bandit Experiments, (2007), Noah Gans, G. Knox, Rachael Croson, (to appear) M&SOM.
  • Operations Risk Management: Overview of Paul Kleindorfers Contributions, (2007), Morris Cohen, Howard Kunreuther, (forthcoming) POMS Journal.
  • How to (and How Not to) Estimate the Salvage Value in the Newsvendor Model, (2007), Gerard Cachon, Grhan Kk, M&SOM, 9(3): 276-290.
  • Implementing New Practices: An Empirical Study of Organizational Learning in Hospital Intensive Care Units, (June 2007), Anita L. Tucker, Management Science, 53 (6).
  • Reliability or Inventory? Contracting Strategies for After-Sales Product Support, (2007), Sang-Hyun Kim, Morris Cohen, Serguei Netessine, OPIM Department, The Wharton School.
  • Retail Store Execution: An Empirical Study, (January 2007), Marshall Fisher, Jayanth Krishnan, Serguei Netessine, (pending) Management Science, OPIM Working Paper, The Wharton School.
  • Competing Retailers and Inventory: an Empirical Investigation of U.S. Automobile Dealerships, (2007), Marcelo Olivares, Gerard Cachon, OPIM Working Paper, The Wharton School.
  • Purchasing, Pricing, and Quick Response in the Presence of Strategic Consumers, (2007), Gerard Cachon, Robert Swinney, Working Paper.
  • Improving Patient Outcomes: The Effects of Staff Participation and Collaboration in Healthcare Delivery, (2007), Ingrid M. Nembhard, Anita L. Tucker, Jeffrey D. Horbar, Joseph H. Carpenter, (under revision).

2006

• • Drivers of Finished Goods Inventory Performance in the U.S. Automobile Industry, (2006), Gerard Cachon, Marcelo Olivares, OPIM Working Paper, The Wharton School.
  • Should Inventory Policy be Lean or Responsive? Evidence for U.S. Public Companies., (2006), S. Roumiantsev, Serguei Netessine, (under revision).
  • The Impact of New Product Introduction Upon Assembly Productivity in the North American Automotive Industry, (2006), M. Goyal, Serguei Netessine, M. Reindorp, Working Paper.
  • Operational Failures and Interruptions in Hospital Nursing, (2006), Anita L. Tucker, S.J. Spear, Health Services Research, 41 (3).

2005

• • Capacity Investment by Competitive Startups, (2005), Robert Swinney, Gerard Cachon, Serguei Netessine, Working Paper.

Reports

2016

• • Off-, On- or Reshoring: Benchmarking of Current Manufacturing Location Decisions, (2016), Morris Cohen, Shiliang Cui, Ricardo Ernst, Arnd Huchzermeier, Panos Kouvelis, Hau Lee, Hirofumi Matsuo, Marc Steuber, Andy Tsay

 

Cases

New Thinking at New Balance, (2013), Marshall Fisher and Edwin Keh.

Yihaodian, (2010), Marshall Fisher.

Luen Thai B: Coping with Rising Wages, (2010), Marshall Fisher, Wharton Case Study.

Luen Thai A: Strategy for a Post Quota World, (2007), Marshall Fisher, Wharton Case Study.

Supply Chain Management at World Co. Ltd., (2001), Raman, Ananth, Anna McClelland and Marshall Fisher, Harvard Business School Case #: 601072-PDF-ENG

Wawa Store Execution, (2004), Marshall Fisher and Jayanth Krishnan.

National Bicycle Industrial Company, (1993), Marshall Fisher

 

Books

The New Science of Retailing: How Analytics are Transforming Supply Chains and Improving Performance, (2010), Marshall Fisher and Ananth Raman, Harvard Business School Press.